“Cole’s has great packaging, and it helps sell the product. It’s a clear bag with an attractive label on it so you can actually see what you’re getting. They have a very diverse product line. There are maybe 10, 12 different varieties of mixes of theirs that we sell. It’s like walking into a Baskin-Robbins for birds.”

— Stuart Cofer Cofer’s Home and Garden Showplace, Athens, Ga.

“Swansons’ employees and our customers love Cole’s unique, high-quality seed blends and beautiful, durable packaging. We’re so satisfied with the quality and performance of Cole’s Wild Bird Products that it’s the only brand of bird seed we carry!”

— Linda MacLaren, hardgoods buyer, Swansons Nursery, Seattle, Wash.

“Cole’s bird seed has been a solid performer for the Chalet [Nursery] since 2010. Initially brought in to supplement our wild bird seed offerings, it has quickly become the ‘go-to’ choice for our birding guests. Our customers rave about the quality of the seed and the variety of birds that are now frequent guests at their feeders.”

— Mary Francis Forde Chalet Nursery, Wilmette, Ill.

“It is a good line to sell. They offered me the displays and everything to set me up, which is a big deal when you have a large facility. It was a very big help; they were very easy to work with. We have [repeat customers] coming back to buy the product, which is nice, because we’ve never had that.”

— Jayme Visnesky, owner, Penn Hills Lawn & Garden, Penn Hills, Penn.

“Cole’s bird seed is a good quality product, and people come in specifically for that. We don’t get a lot of foot traffic in January and February, but people will come in to buy bird seed in the winter time. It’s because they like Cole’s better than any other brand. [Cole’s doesn’t] try gimmicks. They simply have good products at reasonable prices, and that’s why we’ve stayed with them the whole time.”

— Lisa Grugin Meadow View Greenhouses & Garden Center, Lenoir City, Tenn.