Spotted! | Notable products and ideas from garden centers + more
On the horizon
At the Virginia Beach location of McDonald Garden Center, one of the 10 garden retail stops on the 2017 GCA Summer Tour, the sprawling outdoor sales area can almost seem overwhelming with its multitude of display benches and landscapes. McDonald prevents “green overload” by establishing several landmarks throughout the store, each marked by noticeable and consistently-designed signage. These specially-designated parts of the store give customers destinations to explore and discover new products and ideas, while also guiding them around the garden center in an engaging way.