At Cultivate’21, we checked out some of the latest trends in the garden center world, and IGCs should take note of the growing “store-within-a-store” displays taking hold of the industry. These new twists on brick-and-mortar are encouraging patrons to stick around by bringing the age-old lesson to life: It’s what’s on the inside that counts. Here are some of the vignettes that caught our eye.

— Julianne Mobilian and Kate Spirgen

Greendigs Design Studio

At Greendigs Design Studio, a retail space/studio conceived by Scotts Miracle-Gro, each department is elevated by design, and the items are carefully assorted by function. Greendigs features a DIY potting station, a wellness space, a propagation station and even a wall mounted with gardening tools so customers can find what they’re looking for with ease.
ALL PHOTOS: JULIANNE MOBILIAN AND KATE SPIRGEN

A Proper Garden

A Proper Garden sections off special areas for home decor and gift items like scents, tableware, decorative ribbons and more indoors, while plant material is displayed outdoors.
The café offers a full menu from coffees to salads, quiches and risotto all made from scratch right on the grounds.

Oakland Nursery

Oakland Nursery set aside a little corner for gift materials like books, throw pillows, signs and cards — all with a botanical theme, of course.

Wilson’s Garden Center

Local edible items at Wilson’s Garden Center sit in a separated set of rustic shelves near the checkout.
With designated areas for chemicals and bargains, Wilson’s has clear signage for shoppers to find what they need.