The power of giving plants
It’s always worth the effort to brighten up a stranger’s day, and many think that a bouquet of flowers does the trick every time. The Society of American Florists put this theory into practice with its 2016 Petal it Forward campaign, an initiative to randomly give bouquets to morning commuters in 234 busy cities in all 50 states. Video was recorded of one of these city visits, resulting in a heartwarming clip showing genuine reactions of regular people receiving the gift of fresh flowers.
What’s trending on Instagram
Earlier this year, Garden Center mailed out the 2016 Top 100 Independent Garden Centers issue, along with special gifts for each of the IGCs on the list. Each business received a copy of the September issue, as well as a plaque signifying their place on the list and BloemBagz containers courtesy of Bloem, a sponsor of the 2016 Top 100 list. The process of packaging and mailing out the issues and gifts was an Instagram-worthy moment we couldn’t pass up!
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5 stories in brief
Top industry news from our website
1. Political shift
What can the hort industry expect from a Donald Trump presidency? Insiders anticipate the potential for major shakeups.
2. Brace yourselves
As major changes to overtime law made progress toward ratification, business owners were urged to make preparations to accommodate the new standards.
3. Legal uncertainty
The outcome of the Department of Labor’s overtime expansion law became very ambiguous when Donald Trump was elected president, as he vowed to roll back business regulations.
4. A new Identity
BrazelBerries, a well-known brand of edibles from Star Roses & Plants, was re-branded under the new name “Bushel and Berry.”
5. Closing the door
After 60 years in business, Pleasant Valley Garden Center and Flower Shoppe in Iowa City, Iowa, announced that it was closing for business at the start of 2017.