Both Botanical Interests founders, Judy Seaborn and Curtis Jones, grew up working in garden centers. Gardeners since childhood, they started Botanical Interests because they wanted to share the beauty and fascination of seed gardening with others and create a business focused on quality in every aspect. In their garage, they began by designing a beautiful and functional seed packet specifically for what they knew best — garden centers.

Today, over 20 years later, Botanical Interests now offers more than 600 varieties of non-GMO vegetable, flower, and herb seeds. With organic, heirloom, open-pollinated and hybrid seeds available, Botanical Interests supplies varieties proven to work best for home gardeners. Because most of Botanical Interests employees are avid gardeners, they understand that gardeners trust their seed suppliers to provide high-quality garden products and service.

Beautiful and educational seed packets

Botanical Interests seed packets not only help retailers and consumers be successful, they also are beautiful. Shoppers get practical variety information quickly, with Colorado artists artfully illustrating each variety. The front of the packet includes a brief description of the variety and at-a-glance sowing information. The back of the packet gives more variety-specific information and sowing recommendations based on average last frost date. In addition, Botanical Interests packets contain a wealth of interesting information inside, such as the history of the plant, recipes and tips on keeping your cut flowers and harvested vegetables fresh.

Regional Best assortments

Botanical Interests makes seed buying simple for retailers and their customers. The Regional Best™ approach maximizes stores’ sales and profits by creating well-balanced seed assortments based on sales data, customer and sales representative input, university research, industry trends, and specific regional information. The result is a selection of high-quality seed varieties your customers want that maximizes your sales volume and sell-through.

Inspired solutions garden products

Botanical Interests’ garden products offer practical, eco-friendly solutions to issues gardeners face. The Recycled Paper, now available in three sizes, including 1½-inch, 3-inch and 4-inch, minimize root disturbance when transplanting seedlings due to the perforated bottom that tears away easily, allowing gardeners to place the entire pot in the ground. The white birch Garden Stakes are also biodegradable and are large and easy-to-find in the garden among the vegetables and flowers.

For more information about Botanical Interests’ products and how to carry them in your store, please call 1-800-486-2647 or email