Relevance

When someone sees new styles at your business before they see them in their neighbor’s yard, they’ll come to trust what you’re offering. Round this out with timeless classics they’ll never tire of and you’ll have a customer for life. Nancy LaMotte, owner of Anamese Garden & Home, says relevance is why they update collections regularly. “We attend Europe’s trade shows because global interior design trends drive garden design. This year we saw shifts from monochromatic pallets to richer earth tones, textures, and botanical influences. We adapt based in the market, but always carry reliable classics.”

Aesthetics

Anticipating what customers find stylish and timeless is a delicate balance. You can do your research and stay dynamic. Nancy LaMotte says that Anamese evolved to meet this challenge with flexible ordering options. “We offer mixed pallets and containers, no-minimum reorders, and a vast warehouse in the US that ships fast. We’re flexible so that garden centers can navigate market changes.”

Pricing

How much is your ideal customer willing to invest? Is your millennial clientele interested in plant quantity over pottery quality? Or do you cater to the more financially established, interested in high end options? “Anamese specializes in pottery that’s well priced and well made,” says Nancy LaMotte. This may seem like a no-brainer, but she says that “most retail pottery will either lack the craftsmanship or be quite expensive. We offer an affordable, quality niche.”

For more information, visit anamese.com