The 2020 election might be long over, but dueling political views are still influencing the branding discourse — and customers are paying attention, according to a new study from online coupon collector Savings.com. Per the report, “50% of Americans are more likely to boycott a brand due to their political position than they were just one year ago, and brand political alignment is impacting the bottom line more than ever.” Read on for more key findings.
SOURCES: https://www.savings.com/insights/politics-impact-brands-consumers, https://www.nbcnews.com/business/consumer/after-trump-doubled-down-goya-has-it-helped-boost-or-n1234743, https://www.vox.com/2018/9/24/17895704/nike-colin-kaepernick-boycott-6-billion, https://thehill.com/changing-america/enrichment/arts-culture/515665-new-poll-says-nba-ratings-have-plunged-because-of, https://morningconsult.com/2021/04/05/mlb-all-star-game-georgia-law/
ART ELEMENTS: ADOBE STOCK