An examination of how mobile technology and e-commerce are re-shaping retail
With each passing day, it seems that our world becomes more and more connected. Smart phones are as common as they are practical — facilitating a variety of tasks, from communication and entertainment to organizing personal finance and online shopping. Meanwhile, consumers are increasingly opting for web-enabled delivery of everything from clothing and cookware to groceries and houseplants. This ubiquity of technology has had just as much effect on the garden retail industy as it has on the average smart phone user. Many customers expect to be able to order from, or at least browse, a retailer’s inventory online before visiting. Inside the store, mobile point-of-sale systems are helping companies battle long checkout lines and create a more convenient experience for the guest — a critical goal, considering how easily unsatisfied customers can post negative reviews with their mobile devices. Navigating the shifting e-commerce landscape, harnessing the power of online reviews and measuring the capabilities of mobile POS systems are all facets of the broader issue of ever-evolving retail technology. We hope this report helps you in your quest to navigate it.