The data on the following pages was collected by Readex Research via an online survey from Sept. 7 to Sept. 19, 2016. The survey was closed for tabulation with 433 responses. To best represent the audience of interest, the results in this report were based on the 340 respondents who indicated they own/operate/manage an independent garden center. The margin of error for percentages based on 340 usable responses is ± 5.0 percentage points at the 95% confidence level. That is, 95% of the time we can be confident that percentages in the actual population would not vary by more than this in either direction.
*Not all percentages will add up to 100% due to rounding and non-responses. Not all answer options are listed here.