At Cultivate’20 Virtual, many presenters focused on the future spending power of this relatively mysterious generation. Here’s what we know about Generation Z so far, and why your business should start thinking about appealing to this demographic sooner rather than later. Here are the latest findings from the Pew Research Center:

SOURCE: https://www.pewsocialtrends.org/essay/on-the-cusp-of-adulthood-and-facing-an-uncertain-future-what-we-know-about-gen-z-so-far/
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