The creators behind two famed Instagram houseplant accounts share how they captured a community of followers and offer up tips for IGCs to help cultivate their brands.
The momentum for houseplant sales continues to grow at garden centers across North America.
By creating an opportunity for houseplant lovers to swap varieties, Barnes Nursery opened up its store to a demographic of indoor gardeners.
As new-era houseplant hobbyists green up their homes, garden centers and greenhouses gear up to meet the welcomed demand.
Coming off a record year of container sales, here's how IGCs are adapting to renewed demands of 2021.
Check out planter options for your garden center.