January 2018

Features

Cover Story

In it together

How Gardener’s Supply Company inspires its staff to step up to an ownership role through its employee stock ownership plan.

Cover: ESOP

Staff with a major say

Armstrong Garden Centers and Pike Nurseries reap the financial and cultural benefits of an ESOP by giving employees a stake in ownership. Can employee ownership work for your IGC?

Marketing

What is your gardening persona?

During New England Grows, Jonathan Pedersen of Monrovia described the four customer “gardening personas” and which ones independent garden centers should target.

Special Section: Spring Profit Centers

Arborjet

Eco-1 Garden Spray — soft on plants, tough on powdery mildew

Flame Engineering

Change the way your customers garden with portable, clean and easy flame-based weed removal

Haiku Shade

A store within a store: An easy way to define space

JRM Chemcial

Introducing two new growing innovations from JRM

VJ Studio

Rustic wood signs for the home and garden

Walters Gardens

Don’t wait till fall for award-winning Hosta ‘Autumn Frost’