Garden centers find success providing beautiful backdrops for couples on their wedding days.
The 2017 GCA Summer Tour took attendees to 10 major retailers and other attractions throughout the historic region of Virginia.
Simple ways to improve your signs and make shopping easier for customers.
With more than 100 educational sessions and tours, 700 exhibitors and new variety and product zones, it’s difficult to see everything there is to offer at the July trade show in Columbus, Ohio. Editors from the GIE Media Horticulture Group made the rounds, and share their highlights below.
Vineland Research and Innovation Centre’s Dr. Alexandra Grygorczyk and other researchers are working to improve communications between the horticulture sector and its consumers.
Fountains and ponds can be used in a wide variety of ways — not just as a product category, but as a method for enhancing the customer experience.
Containers are a popular solution for small-space gardeners, but offering ways for customers to be creative with their plant vessels can be good business for garden center retailers, according to Brian Johnson of Hold It Mate.
Bulbs may have a reputation for easy planting, but Ben Langeveld of Netherland Bulb Co. says retailers have to encourage the “impulse buy” factor to boost bulb sales.
Terry Boehlke of Hestra Job USA says quality matters when it comes to selling gloves and other gardening apparel.
To maximize customer success with Endless Summer® hydrangeas, Natalia Hamill of Bailey Nurseries recommends direct engagement with retail customers.
Growing plants indoors — especially edibles — is a massively popular segment of the industry, and the technology involved is changing constantly. Greg Thiel of Hydrofarm has advice for retailers hoping to keep up with the trending category.
Alec Charais, marketing and communications manager with Bailey Nurseries, provides insights into shrub trends and how the First Editions® brand is meeting market demands, from growers to consumers.
Lush, vibrant tropical hibiscus varieties may speak for themselves, but Jim Berry, owner and president of J. Berry Nursery, has a few tips for retailers looking to boost sales.
Branding is key for independent garden centers, and any chance to put a logo and store information in front of customers is beneficial. Shannon Davis of the Trunk Mat Co. explains how branding can be affordable and easy.
With drought impacting several parts of the U.S., many gardeners are trying to make every drop of water count. Kristin Nikodemski, horticulture marketing manager with Arborjet, has suggestions for retailers looking to meet this demand.
Digging tools and chemicals aren’t the only options for controlling weeds, and Mel Limon from Flame Engineering has advice for retailers looking to expand their customers’ horizons.