How one garden retailer found new ownership in an unexpected place and other innovative succession planning ideas.
AmericanHort’s marquee event features more than 150 educational sessions and tours, in addition to a trade show boasting 650 exhibitors. After attending several sessions and keynotes, we boiled it all down to 16 highlights for independent garden centers.
Following leading trends in bulbs and capitalizing on the foodie influence when selecting seeds to sell can help your garden center stand out.
Some results from the initial stages of the consumer preference study have surprised researchers and could help garden centers understand what customers are looking for.
A collection of some of the best signs, labels and tags seen at retailers in Missouri and Ohio.
Unmanned aerial vehicles have their coordinates set on the greenhouse industry.
Dr. Jeffrey Dorfman from the University of Georgia explains key consumer food trends, technology’s role in food retail and how local production impacts the supply chain.
Twelve ways to build better client relationships
Routine employee feedback is no longer optional.
Bulbs may have a reputation for easy planting, but Ben Langeveld of Netherland Bulb Co. says retailers have to encourage the “impulse buy” factor to boost bulb sales.
Buzz Sierke of Gothic Arch Greenhouses says the right greenhouse structure can set an IGC apart from its big-box competition.
Natalia Hamill, brand and business development manager at Bailey, describes top consumer trends in hydrangeas and explains why Summer Crush is different from other Hydrangea macrophylla on the market.
Geranium Rozanne® has long been an industry favorite and was introduced to consumers via a website where people can learn more about Rozanne and her perennial garden “friends.” The about page personifies Geranium Rozanne, giving her qualities like “resilient” and “adventurous.” Justin Wisniewski, general manager for Must Have Perennials, discusses how the company cultivated a brand that would resonate with consumers.
Matt Harris of Vegepod explains three reasons consumers experience failure with vegetable gardening and shares advice garden centers can offer to customers to help them succeed.
Kent Holly of Haiku Shade explains the importance of installing the right shade structures and accessories to frame products and enhance customer satisfaction.
Alec Charais, marketing and communications manager with Bailey, provides insights into shrub trends and how the First Editions® brand is meeting market demands, from growers to consumers.
Inventory tracking and point of sale processing is much easier with the help of technology. Sam Kirkland of Epicor explains why specialized retail software is worth the investment, and which capabilities retailers should prioritize.
Branding is key for independent garden centers, and any chance to put a logo and store information in front of customers is beneficial. Shannon Davis of the Trunk Mat Co. explains how branding can be affordable and easy.
Digging tools and chemicals aren’t the only options for controlling weeds, and Mel Limon from Flame Engineering has advice for retailers looking to expand their customers’ horizons.