Wingard’s Market refreshed its branding and name to give the business a modern feel and promote a profitable new department, inspired by its founder.
It’s time to reinvest in the gift plant category.
Address the growing demand for allergy-smart plants and design by understanding and implementing the Ogren Plant Allergy Scale (OPALS).
How the mobile gardening app, GrowIt!, engages an online community to gain valuable insights about consumer plant preferences.
Tips for teaching customers how to use trellises and cages to support vertical vegetable gardening.
Highlights from the 2016 California Spring Trials, which showcased eye-catching novelties, fresh branding, wow-worthy marketing and merchandising, and a return to tradition.